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Hub magazine lauds foray into dry cleaning business.
November 2, 2011
By: TOM BRANNA
Editor
Tide Dry Cleaners has won top honors in The Hub Magazine’s inaugural Hub Prize competition for excellence in the retail experience. Developed by Procter & Gamble’s Fabric Care business and FutureWorks Division, Tide Dry Cleaners prevailed over more than 80 competitors, 36 of which were honored as Gold, Silver and Bronze medalists. “Tide Dry Cleaners is a risky venture for Procter & Gamble, but it also stands to deepen consumer loyalties to unimaginable levels by turning a general...
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